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How to get clients for my painting business in the United States?

In the United States the painting and decorating business They are very profitable today. In fact, this market is stable and growing, which means that there are many opportunities for new companies that want to focus on offering their services.

However, like any business, it is necessary to use different advertising strategies to get new customers. For this reason, today we bring all the pertinent information that can help those who are about to formalize your paint business in usa or those who want to give it a boost.

Marketing strategies for painting businesses

The way you present yourself to the public can determine your success in the market. And much more when your business depends on the acceptance of your clients for their subsequent contracting. For this reason it is essential to carry out certain marketing strategies for painting businesses that suit your needs.

The promotion of painting services is essential not only to maintain the interest of repeat customers, but also to attract new interested parties.

However, the most important thing is to have a lot of creativity. You can use the paint business advertising that is known in the market, but the more unique you are, the better results you will get.

Find out how you can build a strong brand and attract more customers! These are just a few ideas original marketing strategies for your painting business:

1. Tell your success stories to demonstrate your quality

There is nothing better than a good story to consolidate trust in your services and thus attract more clients. You just have to choose the right medium... Remember that you have forums, newspapers, magazines, applications and social networks at your disposal.

2. Create content to demonstrate your skill

Painting homes is an art, even when it's a domestic job, and displaying this skill can be a very profitable marketing strategy. For example, you can do live demos or tutorials on how to do the job.

3. Use technology to improve the customer experience

You can make use of social networks, websites or mobile applications where customers can communicate with your business and book or request their own budget.

4. Offer painting workshops

It may be the strangest marketing strategy of all, but who doesn't love learning new skills? By organizing your own courses and giving people the chance to learn from you, you can promote your work and build trust with consumers.

But if you are using strategies for painters that are not enough for you, you should not worry. There are companies that are dedicated to promoting the commercial opportunities of any type of brand, even those that are dedicated to traditional services... In fact, Owners is one of the leading platforms today working to achieve growth for their clients. You can focus on what you do best while experts work for you to have new clients

Tips to attract customers

Online Marketing for Painters It is not the only thing that must be taken care of to boost the number of customers that come to a business. It is also essential to follow the advice of those who have formed a profitable career in the same niche. Hence, to attract new customers it is recommended to cover the following aspects:

  • Have an attractive website that identifies you: An attractive and functional website can help you attract more customers. It includes information about your services, detailing each of your functions, prices and contact. Try to convince your customers with each contribution.
  • Use your social networks: Do not forget the social networks to promote your services and increase your visibility. Get in the habit of posting compelling images showcasing your work and use relevant hashtags to reach a wider audience.
  • Pay attention to the image you give: Not only should you take care of your image on social networks, face to face is essential when it comes to a painting business. Your body language, a clean uniform and a smile are details that should not be missing when doing each job.

Social networks for painting businesses

No one can deny that social networks are very powerful tools when promoting any type of business, and thus reach a broader audience.

But when it comes to businesses dedicated to home services, it is essential to diversify the platforms used. This is how we recommend you make use of the following social networks for painting businesses:

1.   Facebook

Facebook is a popular platform to promote your painting services. You can post images of your work, information about your services and prices, and include a link to your website. In addition, it is possible to speak directly with users interested in your services.

Not only will you be able to add your frequent customers, but you will be able to connect with potential customers. All through the suggestions of friendship, and the communities that the same users create. The opportunities are almost endless when it comes to finding clients for my painting business on Facebook!

2.   Instagram

Instagram is another of the social networks that a new paint business in USA must not forget. After creating an account on this platform, you can begin to formalize your brand profile, uploading photos and short videos.

Having a presence on this platform will allow users to know and follow your work, which is why it is necessary to show only valuable content. It is recommended to use related hashtags, and always take advantage of calls for attention. But also, it is very important to respond to direct messages, since surely many potential clients will write to the DM.

3. Angi Leads

It is a network that connects companies with their potential customers through a single digital space.

Those who offer home services such as painting, gardening, carpentry, among others, create their own account within Angi Leads, to find potential customers. And consumers study the profile and the proposals, to finally hire the perfect business.

Actually, Angi Leads is a platform that increases business exposure and visibility. But it has its problems. In this article I will tell you everything.

 

Applications

Facebook

Instagram

Angi Leads

Advantages


You can share content related to painting services and generate an interested community


It allows you to analyze the data, it has a large number of tools to optimize the campaigns created.


Good reach for the more than 1000 million active users.


It shows live content, allowing you to connect with followers in real time.

 

It is very simple to use. Even those people who do not have much experience can adapt very quickly.

Disadvantages


Lots of competition so it can be hard to stand out.


Little control regarding the policies and conditions of use.


Posts need to be promoted to attract lots of customers.


It is often very difficult to find a profitable and effective advertising approach.


High costs. Many times the return on investment is not enough with respect to the completed jobs.


A lot of competition, since Angi Leads is a platform dedicated to connecting home services with possible interested parties.

 

However, it is also recommended to contact Property Managers. With the help of this type of professional you can find clients more easily. However, it is often very difficult to find property managers so easily, and for this reason it is much more convenient to bet on platforms such as Owners.

Owners is the perfect link between Property Managers and small businesses dedicated to services.

How do we do it?

At Owners we make work easier for property managers, basically we take the burden of looking for contractors, cleaning, remodeling, plumbing and maintenance services off you because we have a large number of clients who are ready to offer their services and work for your business.

We put you in touch: one of our objectives is to help owners find and hire the best service providers for their properties, while, at the same time,We offer job opportunities to service providers who are starting their companies with our accompaniment.

If you want to get Property Manager jobs, do not hesitate to write to us.

Testimonials from satisfied customers

Testimonials from satisfied customers are an effective way to demonstrate the quality of your services and gain the trust of potential customers. In addition, it is possible to improve both the reputation of the business and the experience of new consumers.

The truth is that testimonials from satisfied customers can help increase the conversion rate of websites and social networks. Seeing that other customers have had a positive experience with your services, new visitors may feel more confident and are likely to convert.clients for my painting business.


How to get references and recommendations?

There are many effective ways to get referrals and recommendations like customer testimonials to attract many more people. Some of the most recommended are:

  • Ask your customers if they can provide a testimonial: You can do it through an email or in person after your services end. The intention is that they tell their experience when hiring you.
  • Use social media to get testimonials: You can publish content requesting testimonials from your satisfied customers or making a call through the comments of your posts.
  • Take advantage of word of mouth to get testimonials: You can encourage your customers to recommend your business to their friends and family if they are satisfied with your services.

Since we have explored various marketing strategies to obtain clients for your painting business in the United States, you are ready to start your project. Remember that the security and quality of your services are essential to maintain the trust of your customers and maintain a solid business, but a good strategy can make a difference.

Just make sure you comply with the laws to set up a painting business in the United States and start offering your high-quality services to all your clients. With the help of these strategies and the commitment to offer the best, you will be able to achieve your goal of attracting more clients and having a successful business.

Contact us for help boosting your business.

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